Arattai Vs WhatsApp: Indian App Shocks WhatsApp with 100x Growth in 3 Days! Have You Switched Yet?
Arattai Vs WhatsApp: The Made in India messaging app ‘Arattai’ has recently gained incredible popularity. In just three days, its downloads have increased 100-fold, surprising even large companies like WhatsApp. This is not just the success of an app; it is a big step towards India’s digital freedom. Created by Zoho Corporation, this app has opened up a new horizon of data protection and privacy for Indian users. With all our personal chats, calls, and information secured on Indian soil, reducing reliance on foreign apps is now the need of the hour.
What is Arattai and Why is it so Popular?
‘Arattai’ is a Tamil word meaning ‘conversation’ or ‘chat’. It is developed by the Indian multinational software company ‘Zoho’, headquartered in Chennai. Although it was launched in 2021, its popularity has skyrocketed recently due to the ‘Make in India’ initiative and growing awareness about data privacy. It has climbed to the top charts on both the Apple App Store and Google Play Store. Its user-friendly interface and the feeling of using a homegrown app have made it even more attractive to the general public.
WhatsApp vs. Arattai: What are the Key Differences?
The main differences between Arattai and WhatsApp are ownership, data security, and user experience. These factors give Arattai a special identity.
- Ownership: WhatsApp is operated by the American company Meta (formerly Facebook), so its control is entirely foreign. On the other hand, Arattai is completely Indian-owned, which is an excellent example of ‘Atmanirbhar Bharat’ (Self-reliant India).
- Data Security: WhatsApp stores user data on foreign servers, where foreign laws apply. But Arattai’s servers are located in India, ensuring that all user information is protected according to Indian law. This reduces the risk of data theft and is also important for national security.
- Ad-Free Experience: Arattai follows a ‘no-ads’ policy, meaning users can use the app without any advertisements, which enhances the user experience.
- Features: Almost all essential WhatsApp features like one-to-one and group chatting, audio-video calls, media sharing, and status updates are available in Arattai.
Challenges and Opportunities
The biggest challenge for Arattai is WhatsApp’s massive user base and network effect. People want to use the app where their friends and family are. Changing this habit is quite difficult. Moreover, competing with a tech giant like WhatsApp requires continuous innovation and significant investment in infrastructure.
However, initiatives like ‘Vocal for Local’ and ‘Make in India’ have created a huge opportunity for Arattai. With growing awareness about data security, many people are looking for a domestic and reliable alternative. If the Indian government supports it under the Digital India initiative, it could become a vital part of the country’s digital infrastructure.
India on the Path to Digital Self-Reliance
Countries like China (WeChat), Russia (Telegram), and the USA have their own popular messaging apps, which strengthen their digital sovereignty. For India to become self-reliant in the digital space, the success of apps like Arattai is crucial. It will not only ensure data security but also show a new direction in the country’s economy and technological development. The rise of Arattai proves that Indian tech companies are capable of creating world-class products, and now is the time to support our domestic innovation.
