Arattai: The ‘Made in India’ Messaging App, Why Everyone is Talking About it

Arattai Messaging App: A new name is currently being widely discussed in the Indian tech world, and that is ‘Arattai’. It is a native messaging app that is emerging as an alternative to WhatsApp. The Chennai-based tech company Zoho Corporation has developed this app. The name ‘Arattai’ is a Tamil word meaning ‘chat’. The main goal of this app is to create a safe, simple, and reliable messaging platform for Indian users. Recently, government figures like Union Education Minister Dharmendra Pradhan have encouraged Indians to use this app as part of the ‘Swadeshi’ (indigenous) product movement, which has caused its popularity to soar.

Key Features of the Arattai App

The ‘Arattai’ app has many features that have made it attractive to users. Some of its main features are:

• End-to-end Encryption: Giving utmost importance to user privacy, all voice and video calls made on Arattai are end-to-end encrypted. This means that conversations between two users will remain completely private and secure.
• Multi-device Support: Just like WhatsApp, Arattai users can use their account on multiple devices simultaneously. It provides a seamless experience across smartphones, tablets, and desktops.
• File Sharing: Users can easily share photos, videos, documents, and voice notes with each other.
• Stories and Channels: The app includes a Stories feature, through which users can share their moments. Additionally, it is possible to create channels to deliver messages to a large audience.
• User-friendly Interface: The app’s design is very simple and user-friendly, making it suitable for all types of users.

Competition with WhatsApp

Although ‘Arattai’ has not yet become as popular as WhatsApp, some of its features position it as a strong competitor. In particular, the “Made in India” tag and government support give it an extra advantage. However, Arattai’s messages do not currently have end-to-end encryption, which could be a concern for some users. Zoho Corporation has stated that they are working on this feature and it will be added soon